Taruca is a collaboration of outdoor enthusiasts and partnerships that see more than just introducing a range of Adventure Gear. It is a collection of ideas, thoughts, and own personal experiences in the outdoors that have come together.

By taking those experiences and applying the feedback we get from our community,
it gives us the opportunity to develop and introduce gear specifically
designed to fit the needs of the overlanding community, and beyond.

 LEVEL UP YOUR ADVENTURE.

JUST AWN IT.

WE LISTEN. WE IMPLEMENT. WE DELIVER.

A Taruca is a North Andean Deer that lives in the
Andes Mountains of Peru, Bolivia, and Chile.

Taruca means ‘deer’ in the local languages
of Quechua and Aymara.

“A great company is never done by one individual,
but by many who work together.”