Daniel founded Taruca with a simple vision: create premium outdoor products that combine durability, functionality, and thoughtful design for adventurers who demand more from their equipment.

What began as a passion for overlanding, camping, and vehicle-based travel evolved into a growing brand trusted by customers across North America.

Daniel remains heavily involved in product development, dealer relationships, customer support, and long-term company strategy.

Much of the Rogue Series product line has been shaped through direct customer feedback, extensive field testing, and a commitment to continuous improvement. From rooftop tents and awnings to future product development, Daniel's focus remains the same:

Build products that people can rely on when the adventure begins.

When he's not working on Taruca, you'll likely find him exploring backroads, attending industry events, camping with family, or planning the next chapter of the company's growth.

Josh is the creator behind Overland AZ, a family-focused overland and outdoor lifestyle platform based in Arizona.

Through cinematic storytelling, vehicle-based travel, and authentic gear testing, Josh documents adventures across the Southwest with his wife and children. From remote desert camps to multi-week overland expeditions, he shares the experiences that inspire people to get outside and explore.

Josh brings extensive real-world experience to the Taruca team, helping bridge the gap between product design and actual field use. His passion for photography, content creation, and community building helps showcase what life looks like beyond the pavement.

For Josh, the journey is about more than the destination—it's about creating lasting memories with family and inspiring others to embrace adventure.

Adventure is better when it's shared with family.

Known online as @Inciarte4x4, Carlos is a passionate overlander, traveler, and content creator dedicated to sharing the outdoor lifestyle through authentic storytelling.

His journey began with a love for adventure and evolved into a growing social media and YouTube presence focused on overlanding, travel, vehicle builds, and life outdoors. Through years of creating content and working with leading brands in the industry, Carlos built a reputation for honest reviews, engaging content, and genuine enthusiasm for the overland community.

Carlos was first introduced to Taruca as a customer and brand ambassador, using Taruca products throughout his own adventures. After years of collaboration, he joined the team to help manage social media, support ambassadors, test new products, and contribute to future product development.

Whether he's camping on the beach, exploring mountain trails, or cooking dinner under a Taruca awning at sunset, Carlos brings firsthand experience and valuable customer insight to the team.

Create, explore, test, and inspire others to get outside.