Privacy policy

Taruca Adventure Gear LLC ("Taruca," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, www.tarucausa.com (the "Website"), purchase products, submit forms, register for warranties, apply as a dealer or affiliate, or otherwise interact with us.

By using our Website, you agree to the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

Personal Information you voluntarily provide:

  • Name
  • Billing and shipping addresses
  • Email address
  • Telephone number
  • Company name (for dealer/affiliate applications)
  • Vehicle information (for product compatibility and fitment inquiries)
  • Warranty registration details
  • Any other information submitted through forms or customer service

Order and Transaction Information:

  • Purchased products and order history
  • Payment and shipping details
  • Customer service and support communications

Payment information is processed securely by third-party processors (e.g., Shopify Payments) and is not stored by Taruca.

Automatically Collected Information:

  • IP address, browser type, device and operating system information
  • Website usage data, referral source, and geographic region
  • Cookies and similar tracking technologies

2. HOW WE USE YOUR INFORMATION

We use your information to:

  • Process and fulfill orders, including shipping and delivery
  • Provide customer support and respond to inquiries
  • Register and manage product warranties
  • Review dealer, affiliate, and ambassador applications
  • Improve our Website, products, and customer experience
  • Personalize your shopping experience
  • Send order confirmations, shipping updates, and important transactional notices
  • Conduct marketing and promotional activities (with your consent where required)
  • Prevent fraud, ensure security, and comply with legal obligations

3. EMAIL MARKETING

If you subscribe or make a purchase, we may send product announcements, promotional offers, event updates, educational content, and company news. You may unsubscribe at any time using the link in each marketing email. Transactional communications (order confirmations, shipping updates, warranty notices) will continue even if you unsubscribe from marketing emails.

4. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to remember preferences, maintain your cart, analyze traffic, improve functionality, and deliver relevant advertising. You can manage cookie preferences through your browser settings. Disabling cookies may limit certain site features.

5. SHOPIFY PLATFORM

Our Website is powered by Shopify. Data submitted through the site is processed and may be stored on Shopify’s secure infrastructure. For details, please review Shopify’s Privacy Policy.

6. THIRD-PARTY SERVICES

We work with trusted service providers including payment processors, shipping carriers, email platforms, analytics providers, advertising networks, and warranty management systems. These providers only receive the information necessary to perform their services.

7. ADVERTISING AND ANALYTICS

We use services such as Google Analytics, Google Ads, Meta (Facebook/Instagram), and others to understand site traffic and show relevant ads. You can manage your advertising preferences through the respective platforms.

8. SHARING OF INFORMATION

We do not sell your personal information. We may share information:

  • With service providers acting on our behalf
  • To complete transactions you request
  • To comply with legal obligations or protect our rights
  • In the event of a business transfer (merger, acquisition, etc.)

9. DATA SECURITY

We implement reasonable administrative, technical, and physical safeguards. However, no electronic transmission or storage method is 100% secure. We cannot guarantee absolute security.

10. DATA RETENTION

We retain personal information only as long as necessary for business operations, warranty support, legal compliance, accounting, and dispute resolution. When no longer needed, data is securely deleted or anonymized.

11. YOUR RIGHTS

Depending on your location, you may have rights to access, correct, delete, or restrict processing of your personal information. To exercise these rights, please contact us using the details below. We will respond within applicable legal timeframes.

12. CHILDREN’S PRIVACY

Our Website is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we discover such data, we will promptly delete it.

13. THIRD-PARTY LINKS

Links to external websites are provided for convenience. We are not responsible for their privacy practices.

14. CHANGES TO THIS PRIVACY POLICY

We may update this policy. Changes will be posted here with a new “Last Updated” date. Your continued use of the Website after changes constitutes acceptance.

15. CONTACT US

Questions or requests regarding this Privacy Policy?

Taruca Adventure Gear LLC
Website: www.tarucausa.com
Email: sales@tarucausa.com
Phone: (252) 452-5846
North Carolina, USA