taruca
Ambassador Team
Our TARUCA Ambassador Team is made up of real Overland & Storytellers.
They are creators behind the lens and adventurers in front of it, documenting every mile, every challenge, and every unforgettable view along the way. Through active presence across social platforms, they bring the Taruca lifestyle to life and inspire others to chase horizons, camp deeper, and explore without limits.
Carlos Inciarte
Clermont, Florida
Carlos known online as @INCIARTE4x4, is a passionate Overlander, Storyteller, and content creator who shares his adventures with a growing audience across Instagram and YouTube.
Over the years, his passion for overlanding has opened doors to incredible opportunities, including collaborations & partnerships with some of the most respected brands in the adventure and overland industry.
A key part of his setup is his multiple TARUCA products and other overland accessories that allows him to stay organized, comfortable, and ready for anny adventure no matter where the road takes him.
Carlos is dedicated to inspiring others to pursue their own adventures and experience the freedom that comes with exploring the outdoors.
Josh Roelle
Mesa, Arizona
The creator of Overland AZ, a family-focused overland community built around adventure, exploration, and making the outdoors accessible to everyone.
Based in Arizona, Josh shares real-world experiences through vehicle builds, camping trips, gear reviews, and family adventures across the Southwest. Whether he's exploring remote backroads with his Jeep Wrangler "Clifford" and Turtleback trailer or helping newcomers gain confidence in the outdoors, his goal is simple: inspire others to get outside and create memories that last a lifetime.
As a Taruca USA Ambassador, Josh provides authentic field testing, content creation, and product feedback from thousands of miles of trail and camp use throughout the American West.
Ryan gaertner
Grand Junction, Colorado
Ryan Gaertner was born and raised in Scottsdale, Arizona, where a love for the outdoors started early and never really slowed down.
When he’s not working, you’ll usually find him exploring the backcountry. With over 15 years of experience in off-road travel, recovery training, and wilderness navigation, Ryan has turned his passion for adventure into a true lifestyle. He is also a certified Wilderness First Responder, combining preparation and safety with his love for remote travel.
Whether it’s tackling rugged trails, helping others recover from sticky situations, or planning the next adventure, Ryan enjoys sharing the outdoors with family and friends and believes the best stories are made far away from pavement.
German Ortega
Palmetto Bay, Florida
German Ortega is a Toyota Master Diagnostic Technician, overlander, and someone who never backs down from a challenge on the trail.
He grew up in Venezuela watching off-road races like Fun Race 4x4, which sparked his passion for vehicles, mechanics, and adventure. That passion became a career, and today he has nearly 10 years of experience diagnosing and repairing Toyota vehicles.
When he’s not in the shop, he’s exploring in his Toyota Tacoma. He enjoys finding new trails, tackling obstacles, and helping with recoveries whenever needed. Whether it’s mud, a winch recovery, or a difficult line, he’s usually ready to jump in.
For German, overlanding is about the adventure, the challenges, the memories, and the people you share them with—especially his wife and friends.
Helping others has always been a big part of who he is. Whether diagnosing a vehicle at the dealership or fixing a broken rig on the trail, he enjoys solving problems and getting people moving again. That’s the idea behind The Overland Tech: combining his passion for mechanics with his love of exploration.
Scott Maeyaert
Excelsior, Minnesota
Chris tardif
Minneola, Florida
Chris Tardif is a Florida-based overlander who loves exploring new places, meeting new people, and trying new things. He gains confidence by stepping outside of his comfort zone and invites others to join him on the journey.
Flavio Stecca
Cape Coral, Florida
Flavio is a passionate overlander and adventurer who deeply enjoys spending time in nature. Balancing demanding careers with a deep love for the outdoors, Flavio and his wife Virginia approach their outdoor lifestyle with one core philosophy: make every trip efficient, unforgettable, and relaxing while enjoying their time along the way. Driven by a desire to truly get to know the United States and share their adventures with the world, they spend their free time exploring its national parks and seeking out all the incredible nature this country has to offer. For them, the magic lies in the entire experience, from the planning stages and scenic routes to the thrill of discovering new places.
Because their time off the grid is precious, they believe in thoroughly testing and constantly improving their setup. They rely on equipment like Taruca’s because it is intuitive, high quality, and effortless to use at camp so they never waste a single moment. Exploring out of their Toyota Tacoma, they share every part of the journey as a team. Experiencing these wild places together is what makes the STCA lifestyle so rewarding.
